How it works

Automation where it scales. Judgement where it matters.

The engagement runs in four stages. The first one is diagnostic and you keep the findings regardless of what you decide next.

Baseline audit

STAGE 01 — Week 1

We inventory every public trace of your practice — profiles, listings, directory entries, reviews, news mentions and search positions — and grade each one for accuracy and impact. You receive the findings whether or not you engage us further.

KEY DELIVERABLES

✓ Full listing and profile inventory

✓ Search position benchmark against local competitors

✓ Sentiment baseline across review platforms

Foundation build

STAGE 02 — Weeks 2-4

Corrections first, then construction. Duplicate listings are merged, wrong details fixed, schema deployed, profiles standardised, and your tone profile is calibrated so generated content sounds like you wrote it.

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✓ Listing cleanup and claim resolution

✓ Technical SEO and structured data

✓ Voice calibration and approval workflow setup

Continuous operation

STAGE 03 — Ongoing

AI does the watching and the drafting; you do the approving. Content, review responses and correction requests arrive in one queue, and high-severity items escalate the same day.

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✓ Daily monitoring across all monitored sources

✓ Drafted responses queued for clinician approval

✓ Same-day escalation for reputational risk

Monthly reporting

STAGE 04 — Monthly

One report, written in plain language: what moved, what did not, and what we are changing next month. No vanity dashboards, no metrics that cannot be tied to a patient decision.

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✓ Search and local pack position trends

✓ Sentiment and review volume by location

✓ A named set of actions for the coming month

Where we draw the line

Reputation work in healthcare goes wrong in predictable ways. These are the rules we do not bend, even when a client asks.

A human approves anything public

No generated text reaches a patient without a named clinician signing off. The audit trail records who approved what and when.

No synthetic reviews, ever

Fabricated reviews breach platform policy and put professional registration at risk. We only surface real patients.

Patient privacy is non-negotiable

Review responses never confirm, deny or reference a specific encounter. Templates are built with that constraint first.

You own everything

Accounts, listings, content and data remain yours. If you leave, you keep the assets and the access.

Start with the audit

It is the cheapest way to find out whether you have a problem worth solving.